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EgyptAir secures FC Barcelona sponsorship and Samsung partnership
EgyptAir has entered into significant new commercial agreements, including a global sponsorship deal with FC Barcelona and an expanded strategic partnership with Samsung Electronics Egypt.
Under the agreement with FC Barcelona, which runs through the 2028-2029 season, EgyptAir becomes the exclusive official airline for the club’s football, basketball, and handball teams. The partnership is expected to provide the club with over four million euros annually, with the EgyptAir logo appearing on the handball team’s jerseys. This move aims to strengthen the club’s presence in Africa and the Middle East.
Simultaneously, Samsung Electronics Egypt and EgyptAir have extended their collaboration for a third consecutive year. This partnership focuses on enhancing customer experiences through exclusive benefits. EgyptAir employees will receive shopping vouchers via the Samsung e-store, while Samsung customers can access exclusive discounts on EgyptAir tickets and participate in promotional campaigns involving free travel tickets.