Ehime FC launches walking campaign to win J.League battle

Ehime FC has launched a new project for its ‘EFC Walking Club’ to aim for victory in the 2026/27 season first-half battle of the Meiji Yasuda J.League Walking App. The club seeks to regain its championship status after finishing 8th in the recent ‘100-Year Vision League Battle’.

A primary goal of the initiative is to increase the number of app registrants to over 4,000, which would grant the club a 5-point bonus per battle. To encourage participation, the club is introducing several special measures, including a campaign where supporters can win upgraded prizes if the registration target is met.

Additionally, the club announced a ‘Challenge from President Marie Murakami,’ a special quest where supporters can compete against the club's representative director to see who can record more steps. Supporters are also invited to request specific prizes via social media to be used in these challenges.