Ehime Hyakkaten to host pop-up event at AKOMEYA TOKYO stores

The online store ‘Ehime Hyakkaten’ will hold its first physical pop-up event, ‘Ehime Hyakkaten in AKOMEYA TOKYO,’ from September 1 to October 15, 2026. The event will take place across six AKOMEYA TOKYO locations, including stores in Sendai, Shinjuku, Nagoya, Nishinomiya, Hiroshima, and Fukuoka.

This initiative aims to bridge the gap between online and physical retail by allowing customers to experience the quality of premium products from Ehime Prefecture firsthand. Featured items include Seto Inland Sea delicacies such as Tai-meshi (sea bream rice) and flaked sea bream, as well as citrus products like 100% straight juice made from award-winning mandarins from Akehama, Seiyo City.

The event is also linked to a Rakuten stamp card campaign. Customers can collect stamps by scanning QR codes at the physical locations or by shopping through the Ehime Hyakkaten store on Rakuten Ichiba. Participants can earn rewards such as Rakuten Points and discount coupons for use on the Rakuten platform.