Eishogen to launch new Baijiu products in Japan

Eishogen, a subsidiary of the Kirin Beer Group, will launch two new Baijiu products specifically developed for the Japanese market on October 20, 2026. The new releases are ‘Tuopai Eishogen Japan Edition’ and ‘Dongjiu White Label’.

To encourage broader consumption in Japan, the company is promoting a highball drinking style. Restaurants will offer specialized cocktails including the ‘Panda Highball’ using the Japan Edition and the ‘Dragon Highball White’ using the White Label.

The ‘Tuopai Eishogen Japan Edition’ features a fruity, pineapple-like aroma and a minimal design inspired by pandas. The ‘Dongjiu White Label’ offers a complex, herbal profile with notes of spices and medicinal herbs. Both products will be available in 500ml bottles nationwide.