EL AL announces major passenger experience upgrades

EL AL is set to roll out a series of service and amenity enhancements across its fleet starting in November. The upgrades aim to increase comfort and personalization for passengers traveling to and from Israel.

Key improvements include a partnership with Israeli brand TAKEANAP to provide new bedding, including memory foam pillows with cooling technology and mattress toppers on North American routes. The airline is also collaborating with Jo Malone London to offer luxury amenity kits in various colors, featuring personal care products, eye masks, and fragrances.

Digital and dining upgrades include a new in-flight entertainment system capable of recommending content based on user preferences and allowing passengers to resume programs from previous flights. Additionally, the airline is updating its menus and introducing complimentary high-speed Wi-Fi to enhance the onboard experience.