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El Corte Inglés becomes official sponsor of Mercedes-Benz Fashion Week Madrid
El Corte Inglés has become the official sponsor of Mercedes-Benz Fashion Week Madrid. The event, organized by IFEMA MADRID with support from the Madrid City Council, is scheduled to take place from September 14 to 19.
The partnership aims to promote Spanish talent, creativity, and the growth of the fashion sector. Through this collaboration, El Corte Inglés intends to enhance the national and international visibility of the runway through various activations and high-level synergies.
As part of the agreement, the company will launch the ‘El Corte Inglés Award for Best Model’, a new prize designed to recognize individuals who demonstrate exceptional presence on the runway and the ability to represent collections with excellence.