El Mexican rolls out new menu across Colombia

El Mexican, a leading Cal‑Mex restaurant chain in Colombia, launched a refreshed menu in August at all its locations. The update adds three new tortas—fish, chorizo and chicken—alongside a reinvented version of classic esquites, new shareable drinks, and revised desserts, including a new take on tres leches and a chocolate cake.

Chef executive Felipe Giraldo said the changes stem from continuous culinary experimentation and a desire to keep the restaurant’s Mexican heart while incorporating diverse textures, sauces and techniques. The menu innovation aligns with industry research that highlights evolving restaurant menus as a key driver for drawing diners back after the pandemic.

The new offerings aim to strengthen the brand’s all‑you‑can‑eat concept and boost customer loyalty in the competitive Colombian food‑service market.