El Palacio de Hierro joins search for missing persons in Mexico

El Palacio de Hierro has joined the effort to locate missing persons in Mexico by utilizing its communication channels to disseminate search files from the National Search Commission (CNB).

The company is informing clients, collaborators, and suppliers of this initiative, leveraging its physical spaces, digital channels, and customer communities to increase the visibility of search data. This move aligns with the National Protocol for the Activation of the National Alert for the Search, Location, and Identification of Missing Persons, which encourages private companies with large audiences to assist in the mass dissemination of information to aid in the identification of missing individuals.