El Provencio hosts business workshop for international expansion

The Asociación Comarcal de Empresarios de El Provencio (UNICO) has organized a technical workshop aimed at helping local entrepreneurs and small to medium-sized enterprises (SMEs) expand into international markets.

Scheduled to take place at the Centro de Recursos Compartidos, the event features a presentation titled ‘Liderazgo sin fronteras: Cómo influir, conectar y vender’ by specialist Pedro Martínez. The session will focus on practical techniques for acquiring and retaining customers both nationally and abroad, while adapting management structures to meet the demands of foreign markets.

The initiative is a collaborative effort involving the Department of International Relations and Foreign Trade of CECAM, UNICO, the El Provencio City Council, CEOE CEPYME Cuenca, and the Institute for Foreign Promotion of Castilla-La Mancha (IPEX).