ELCAFÉ C. A. and Mr. Coffee announce new brand initiatives

ELCAFÉ C. A. has launched a new marketing campaign titled ‘Siempre dile Sí’ for its brand, Sí Café Gold. The initiative, presented during a Coffee Talk at the Samborondón Historical Park fluvial station, aims to inspire individuals to embrace new challenges and opportunities.

Ecuadorian figures Ana Paula and Jorge Ulloa participated in the launch, sharing personal experiences regarding decision-making. Ana Paula, an actress and singer currently building her career in Argentina, discussed her philosophy of accepting new ventures despite uncertainty and announced upcoming musical projects.

In a separate business development, Mr. Coffee has formed a strategic alliance with the gym chain X Forma to introduce ‘Mr. Coffee Recovery’ in Villa Carlos Paz. This new concept integrates coffee service with fitness-oriented nutrition, offering pre-workout, intra-workout, and post-workout dietary options.

The recovery concept includes protein-focused meals, carbohydrates, and sports supplementation such as protein and creatine, designed to cater to individuals transitioning from training to work or daily activities.