Elche launches campaign to promote local Camp d’Elx agricultural products

The Elche City Council has launched a new promotional campaign titled ‘Si es de temporada, es del Camp d’Elx’ (If it is in season, it is from Camp d’Elx) to encourage the consumption of local agricultural products. The initiative aims to educate consumers on the best times of the year to enjoy specific fruits and vegetables while highlighting how the local microclimate influences production.

The campaign will be disseminated through social media, public displays, and the distribution of calendars and bags to help citizens identify seasonal produce. Key seasonal highlights include peppers in September, soft pomegranates and pumpkins in October, and broccoli and cauliflower in December. Summer months feature melons, figs, watermelon, and cucumbers.

Council members J. Antonio Román and Loli Serna presented the initiative at the Altabix farmers' market. The campaign seeks to support local farmers who sell their goods in various municipal markets, such as the Altabix market, which hosts over 50 agricultural stalls every Wednesday.