Eldo Gomes and Wise launch new creative digital campaigns

Journalist and influencer Eldo Gomes is launching a new visual concept for his social media platforms this September. The campaign features a high-contrast aesthetic, utilizing black and white imagery paired with a red band over the eyes to create a contemporary and recognizable identity.

Separately, the financial platform Wise has partnered with Live the Agency and the comedy group Cia Barbixas for a new digital campaign titled ‘Quem Sabe Não Improvisa’. The campaign uses humor and improvisation to promote Wise's international spending and transfer services. It consists of eight 90-second video episodes designed for Instagram Reels and YouTube Shorts, featuring members of the Barbixas group and various influencers.