Electric vehicle manufacturers expand global market presence

The global automotive landscape is undergoing a significant shift toward electrification, driven by Chinese manufacturers and local players. In Southeast Asia, electric vehicles (EVs) now account for 20% of new car sales across six major ASEAN markets. This surge has reduced the market share of Japanese brands from 65% in 2023 to 50% in the first half of 2026, as companies like BYD, VinFast, and Proton gain traction with more affordable models.

In Canada, Quebec is positioned as a strategic entry point for Chinese EV brands such as BYD, XPeng, NIO, Zeekr, and Chery. Supported by a strong hydroelectric network and high consumer interest—with 72% of Quebec residents favoring the arrival of more Chinese EVs—the province offers a unique market for manufacturers looking to provide technologically advanced, budget-friendly alternatives to traditional brands amid rising living costs.