Electric vehicle markets expand amid Chinese manufacturer growth

The automotive market is seeing significant shifts toward electrification and increased competition from Chinese manufacturers. In Italy, September vehicle registrations rose 9.7% compared to the previous year, reaching 139,581 units. Stellantis led the market with a 12.6% growth, while pure electric vehicle registrations surged by 61.8%, accounting for 8.4% of the market. Diesel's market share fell below 9% for the first time.

Globally, the electric truck market experienced a 75% increase in registrations during the first half of 2026, driven largely by China, which accounted for over nine out of ten global zero-emission heavy-duty vehicle registrations. In Europe, electric heavy transport is reaching economic self-sufficiency without subsidies. Operators in countries like the Netherlands, Germany, and Denmark are seeing significant five-year savings compared to diesel alternatives.

Chinese manufacturers are exerting competitive pressure on European brands like Daimler Truck, Volvo, and Scania by offering lower-priced models. To navigate the European market, Chinese firms are establishing local bases, such as BYD’s production in Hungary and distribution hubs in Belgium and Austria.