ELEMIS leverages TikTok live shopping with actress Freen Sarocha

British skincare brand ELEMIS utilized a live shopping event on TikTok to tap into the growing creator-led sales trend in Asia. On September 9, the brand hosted a stream in Thailand featuring actress Freen Sarocha, titled ‘A Moment to Glow with Freen.’

The event focused on the brand’s Cleansing Ritual and Pro-Collagen cleansing balm. The strategy leveraged the popularity of Sarocha, a ‘Friend of ELEMIS Thailand,’ to drive engagement. Social media activity under hashtags such as #ELEMISLiveXFreen garnered tens of thousands of likes, demonstrating a shift toward integrating creators, live streaming, and direct checkout functions as a unified sales channel.