E.l.f. Beauty reports 51% sales surge amid innovation growth

E.l.f. Beauty reported a 51% year-over-year increase in second-quarter net sales, reaching $520.8 million. Net income for the period rose to approximately $30 million, up from nearly $3 million in the previous year.

CEO Tarang Amin attributed the growth to the company's innovation pipeline rather than solely relying on price positioning. A recent price reduction test indicated that 90% of SKUs were appropriately priced, with only 10% of items seeing significant unit growth following price drops.

The company has raised its fiscal year 2027 outlook, now projecting net sales growth between 22% and 24%, compared to the previous estimate of 18% to 20%. Analysts noted the strength of the Rhode brand within the company's portfolio, which also includes Naturium.