e.l.f. Cosmetics launches second music album ‘Mirror Mix’

e.l.f. Cosmetics has released its second original music compilation album, titled ‘Mirror Mix’. Released through the brand’s entertainment arm, e.l.f. Made, the project features seven rising artists across genres including rock, pop, R&B, and Latin music.

The album includes performances by Brasko, Flau’jae Johnson, Hello Sister, Joaquina, Mamii, NEZZA, and Sadie Rose Van. Patrick O’Keefe, Chief Integrated Marketing Officer for e.l.f. Brands, stated that the initiative aims to provide a platform for emerging artists to connect with new audiences and build lasting careers.

To support the launch, the company is partnering with the lyrics platform Genius to host a live version of its ‘Open Mic’ content series on September 30, 2026. This follows the brand’s 2024 debut album, which achieved significant engagement on streaming and social media platforms.