e.l.f. Cosmetics to launch in Brazil via Sephora

e.l.f. Cosmetics is expanding its presence into the Brazilian market, with a scheduled launch at Sephora on September 25. The brand plans to offer a portfolio of more than 150 products, with prices starting at R$45.

Renata Nakano, merchandising director at Sephora Brasil, noted that the Brazilian market closely follows global beauty industry movements and has shown consistent demand for the brand. Kory Marchisotto, president of e.l.f., stated that Brazil is one of the most passionate beauty communities in the world and a market that has actively requested the brand's presence.