Eli Roth’s ‘The Ice Cream Man’ uses AI and extreme gore

Director Eli Roth’s new film, ‘The Ice Cream Man’, has drawn attention for its extreme violence and use of artificial intelligence. Released in the United States in August, the film follows a character whose ice cream induces a psychotic trance in consumers, leading to mass murders.

Roth utilized AI technology to manage the production's low budget after major studios declined the project. The film belongs to a growing trend of ‘gore’ horror that blends extreme violence with dark humor, a genre that has seen success through both independent titles like ‘Terrifier’ and major studio productions such as ‘The Substance’ and Warner Bros.’s ‘The Hour of Evil’.