Elixir releases new brand mission movie featuring skaters Riku Kihara and Riki Miura

The skincare brand Elixir has released a new brand mission movie titled ‘Love this skin, love living.’ featuring figure skating pair Riku Kihara and Riki Miura, known as ‘Rikuryu’.

Released on September 14, 2024, the film was produced without a script to capture the authentic voices of the athletes. The content focuses on their personal journeys, including the challenges they have faced and their commitment to the sport of skating. The athletes discuss their desire to continue their passion for skating both as active competitors and professionals, while expressing a wish to nurture the next generation.

The campaign aims to align the brand’s mission of embracing aging and self-care with the athletes' dedication to their daily training and personal growth. The video will be released across the Asia-Pacific region and is scheduled for terrestrial broadcast starting November 21.