Elizabeth Arden launches new White Tea fragrance sizes in Japan

Elizabeth Arden is expanding its White Tea fragrance collection in Japan with the introduction of three new 30mL sizes. The new lineup includes the White Tea Eau de Parfum, White Tea Wild Rose Eau de Toilette, and White Tea Eau Florale Eau de Toilette.

Distributed by Ueini Trading, these smaller sizes are designed to offer greater accessibility for first-time users and those wishing to switch scents based on their mood or occasion. The collection features various scent profiles, ranging from floral woody musk to fruity fresh notes.

The products will be available for early sale at Loft stores and the Loft Net Store starting August 28, 2026, followed by a general release on September 14, 2026. They will also be available through the U. HEALTH&BEAUTY online store.