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Željko Mitrović addresses Pink TV rumors and announces mass layoffs
Željko Mitrović, owner of Pink Media Group, has addressed rumors regarding the potential closure of Pink TV. During a television appearance alongside former Serbian President Aleksandar Vučić, Mitrović clarified that the television program is distinct from its brand name, stating, “It is just a brand, television is a program, not its trademark. It is not that easy.” He did not confirm any plans to cease broadcasting.
This commentary follows Mitrović’s announcement of significant workforce reductions across his business empire. He recently disbanded the ensembles of Teatar Odeon, resulting in 150 job losses. Mitrović stated that he expects to lay off approximately 1,000 employees across roughly ten companies within his system that have not yet reached profitability.
Financial records indicate that while Pink Media Group reported a net profit of nearly 5.5 million euros last year, other ventures, such as Teatar Odeon, have faced significant financial challenges. The theater, which opened in September 2024, reportedly struggled with high operating costs relative to its revenue.
Entities
Aleksandar Vučić · Pink Media Group · Pink TV · Serbia · Teatar Odeon · Željko Mitrović
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Mitrović announced that approximately 1,000 employees across ten companies may be laid off. banjaluka.net · www.bl-portal.com · www.sd.rs
- [● 3 SOURCES] Željko Mitrović appeared on the program Hit Tvit with Aleksandar Vučić. banjaluka.net · www.bl-portal.com · www.sd.rs
- [● 3 SOURCES] Mitrović stated that a brand is different from a television program. banjaluka.net · www.bl-portal.com · www.sd.rs
- [● 3 SOURCES] The dissolution of Teatar Odeon ensembles resulted in 150 people losing their jobs. banjaluka.net · www.bl-portal.com · www.sd.rs
- [● 3 SOURCES] Mitrović dissolved all ensembles at Teatar Odeon. banjaluka.net · www.bl-portal.com · www.sd.rs