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[BUSINESS] · Serbia · 2 sources

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Željko Mitrović announces internal reforms at Pink Media Group

Željko Mitrović, owner of Pink Media Group, has announced a series of internal reforms within his company. Mitrović stated that he is initiating these changes because the group is entering its most significant and potentially successful period.

A key component of this restructuring involves the integration of artificial intelligence and robotics. Mitrović has introduced Milunka Savić as a digital deputy to handle serious tasks, noting that he intends to further promote the use of AI and robots in future projects, including the reality program Elite 10.

Mitrović expressed dissatisfaction with previous management decisions, citing a lack of intellectual and human capacity among certain employees he had previously trusted. He emphasized a shift toward technological implementation as part of his new organizational strategy.

Entities

Božo Dobriša · Milunka Savić · Pink Media Group · Željko Mitrović