ELLE magazine promotion causes scarcity across Spain

A promotional collaboration between ELLE magazine and the British beauty brand Charlotte Tilbury has caused significant consumer demand and supply issues across Spain. The promotion, which includes a limited-edition makeup product at a low price point, led to long queues at newsstands and high interest on social media.

In cities such as Cáceres, the high demand has resulted in frustration as local vendors reported that the magazine failed to arrive at scheduled distribution times. The scarcity is attributed to a limited print run of 60,000 copies for the entire country, which proved insufficient to meet the viral interest generated by the offer.