Elliotte Friedman nears departure from Sportsnet as Amazon eyes NHL expansion

Elliotte Friedman NHL broadcasting Sportsnet Amazon Prime Video Hockey Night in Canada

NHL insider Elliotte Friedman is reportedly close to leaving Sportsnet after his contract expired without an extension. Amazon Prime Video has emerged as a major suitor as it seeks to expand its NHL coverage in Canada under a new 12-year agreement. Reports suggest Rogers is unwilling to match the offer presented by Amazon.

Friedman, along with analyst Kevin Bieksa, remains unsigned heading into the 2026-27 season. A primary factor in Friedman’s decision is the high-profile viewership associated with Saturday night broadcasts, particularly those featuring the Toronto Maple Leafs. While Amazon is looking to build its hockey footprint around recognizable talent, the massive audience reach of Hockey Night in Canada remains a significant draw for Friedman.

Entities

Elliotte Friedman · Toronto Maple Leafs

Sources

Maple Leafs' Surprising Connection to Elliotte Friedman Feud With Rogers [heavy.com]

7 days ago

Report: Elliotte Friedman "all-but gone" from Sportsnet as Rogers unwilling to match Amazon's offer [www.sportskeeda.com]

9 days ago