ELLISS brand completes major promotions via Nijisanji sponsorship and bathhouse collaboration

The inner care brand ELLISS, operated by ALBONA, has completed several high-profile promotional activities. The brand served as a sponsor for ‘Nijisanji Koshien 2026’, a major summer gaming event hosted by ANYCOLOR involving VTubers competing in a baseball simulation game. To commemorate the sponsorship, a limited-edition ELLISS trial variety set was released, which sold out quickly due to high demand.

Additionally, ELLISS held a collaborative event titled ‘ELLISS no Yu’ at the popular Matsumoto-yu public bath in Nakano, Tokyo. The event promoted a three-step vitamin C care routine—‘soak, apply, and drink’—within the bathhouse environment. Post-event surveys indicated high engagement, with a 96.8% satisfaction rate and a 98.9% intent to purchase the brand’s vitamin C supplements among participants.