ElPozo Alimentación sponsors Estonia's HC Panter

ElPozo Alimentación has entered into an international sponsorship agreement with HC Panter, the leading ice hockey club in Estonia. The club competes in the Optibet Hockey League, a major competition in the Baltic region.

Based in Tallinn, HC Panter is a multi-time Estonian league champion, most recently in 2023. The partnership includes brand visibility on the official team jerseys, digital platforms, social media, and television broadcasts.

The collaboration also focuses on grassroots sports through the ‘Fuel for the Academy’ initiative, which provides healthy products to youth players. Additionally, the agreement involves product sampling during home matches and hospitality programs for strategic clients.