eMAG expands subscription services with Glovo partnership and Elite tier

eMAG is expanding its subscription ecosystem in Romania with the introduction of the eMAG Genius Elite tier and a strategic partnership with Glovo.

Under the new Glovo partnership, eMAG Genius Premium and Elite subscribers will receive unlimited free deliveries and exclusive benefits across Glovo’s network of over 5,000 restaurants and stores in more than 60 Romanian cities. Subscribers may also access promotions of up to 40% and a 50% discount on operational fees.

The upcoming Genius Elite subscription is expected to include several digital perks, such as access to two video streaming services. Apple TV is confirmed as one of these services, while negotiations with HBO Max are reportedly nearing completion. The Elite tier will also feature unlimited free eMAG deliveries, an extended 60-day return policy, and access to Voxa books.