Emma Raducanu launches vegan deodorant line and partners with Uniqlo ahead of Wimbledon

British tennis star Emma Raducanu announced two new commercial ventures as Wimbledon approaches. She has become Uniqlo's first female athlete ambassador, will wear the brand exclusively on court and will help design a kit while supporting Uniqlo's Next Generation Development Program for under‑served young athletes.

At the same time Raducanu unveiled a vegan personal‑hygiene collection called “The Garden of England” in partnership with UK brand Wild. The range – deodorant, antiperspirant and body‑wash – draws on her Kent upbringing and is available only in the United Kingdom. Raducanu, seeded No. 30 at Wimbledon, also confirmed the return of coach Andrew Richardson after recent mixed results at the Queen’s Club final.

These moves highlight Raducanu’s expanding off‑court business profile alongside her ongoing tennis career.