Emmitt Smith shares Dallas Cowboys' Super Bowl formula during Mexico visit

Hall of Fame running back Emmitt Smith returned to Mexico, speaking to fans in a secured hangar at Mexico City International Airport. He praised the passion of Mexican NFL supporters and recalled the Dallas Cowboys' three Super Bowl victories in 1993, 1994 and 1996.

Smith highlighted humility, collective work and discipline as core to the team's success, noting coach Jimmy Johnson's vision and the importance of every player embracing their role. He also referenced the 1994 American Bowl at Estadio Azteca, which drew over 112,000 spectators, and noted the NFL’s ongoing international expansion to cities such as Rio de Janeiro, London and Australia.