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Emmy Awards: Bad Bunny and Apple TV+ lead Creative Arts ceremony

The 78th annual Creative Arts Emmy Awards, held at the Peacock Theater in Los Angeles, have concluded, setting the stage for the Primetime Emmy ceremony on September 14, 2026.

Bad Bunny achieved a major milestone, winning seven awards for his Super Bowl LX halftime show, including Outstanding Variety Special (Live). Apple TV+ emerged as a dominant platform, led by the series ‘Widow’s Bay,’ which secured eight awards. Other notable winners include Sabrina Carpenter for ‘The Muppet Show’ and various technical achievements for Disney productions.

In a poignant moment, actor and director Rob Reiner was honored with a posthumous Emmy for Outstanding Guest Actor in a Comedy Series for his role in ‘The Bear.’ The award follows the tragic death of Reiner and his wife in December 2025. The ceremony also saw recognition for ‘The Pitt,’ ‘The Traitors,’ and the series ‘Spider-Noir,’ which won five awards despite being canceled prior to its broadcast.

Entities

Apple TV+ · Bad Bunny · Emmy Awards · Julie Andrews · Linda Cardellini · Nick Reiner · Peacock Theater · Rob Reiner · Television Academy · The Bear

Claims

What the coverage asserts, and how many sources carry each claim.

  • [● 3 SOURCES] The 78th Emmy Awards include a second night of Creative Arts ceremonies. www.hollywoodreporter.com
  • [○ 1 SOURCE] The Television Academy will present the inaugural Legacy Award to 'I Love Lucy'.
  • [● 2 SOURCES] Bad Bunny's Super Bowl halftime show won seven awards on the first night. www.hollywoodreporter.com
  • [○ 1 SOURCE] The Pitt has received 25 total nominations. www.hollywoodreporter.com
  • [● 2 SOURCES] Supporting actor and actress awards for limited series are being presented during the Creative Arts show for the first time. www.hollywoodreporter.com
  • [○ 1 SOURCE] Rob Reiner is nominated for outstanding guest actor in a comedy series for 'The Bear'.

Sources

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