Employment Hero rebrands Leeds United’s Legends Club

Employment Hero, an AI-powered employment platform, has extended its partnership with Leeds United for the 2026/27 season. As part of the deal, the company has become the first brand to rebrand the club’s Legends Club at Elland Road.

The partnership aims to provide local small businesses with matchday experiences and networking opportunities. Additionally, Employment Hero will invest in the Leeds United Foundation. Working with its own Hero Foundation, the company intends to support individuals facing employment barriers by providing training and connections to help them secure meaningful work.

The initiative arrives as Leeds reports an employment rate of 70.9%, which is below the UK average of 75.4%. Meanwhile, data from Employment Hero indicates that small businesses in the North of England saw a year-on-year employment growth of 9.4% in July, slightly exceeding the national average of 9.2%.