ena athletics becomes official sponsor of Greece's Spartathlon ultra race

Greek performance‑running brand ena athletics has signed a partnership with the historic Spartathlon ultra‑marathon, becoming an official sponsor of the event. The agreement includes supplying technical t‑shirts for all participants and special finisher shirts for those who complete the race, as well as providing a dedicated aid station and branded materials throughout the competition.

The collaboration aims to test and optimise ena athletics’ new Proto Gamma performance shoe line. COO Thomaï Thomaïdis said the partnership reflects the brand’s focus on real runner needs, while International Spartathlon Association President Evangelos Polyméris welcomed the support, noting that the race embodies human endurance and perseverance.