Amazon hosts ‘Encha seu Kindle’ e-book promotion

The ‘Encha seu Kindle’ event is taking place on Thursday, August 13, offering over 8,000 e-books for free or at significant discounts through Amazon. The 24-hour promotion includes a wide variety of genres, such as romance, fantasy, suspense, non-fiction, and self-help.

Originally inspired by the Canadian ‘Stuff Your Kindle Day’ created by Zoe York, the Brazilian version was conceptualized by influencer Íris (from the @divganacionaloficial profile). Since its inception in 2023, the event has grown through a partnership with Amazon’s Kindle Direct Publishing (KDP) to support independent authors and major publishing houses.

Featured titles include classics by authors like Machado de Assis, Franz Kafka, and William Shakespeare, alongside contemporary international bestsellers and self-help works. Readers can access these deals via Kindle devices or the free Kindle app on smartphones, tablets, and computers.