Enchanted Parks appoints Una de Boer as chief marketing officer

Enchanted Parks has appointed Una de Boer as its new chief marketing officer. De Boer joins the company from WhiteWater, where she spent a decade leading global marketing for brands such as FlowRider, Vantage, and Endless Surf.

In her new role, de Boer will oversee brand and marketing strategy, aim to increase brand awareness, and strengthen marketing programs for the company’s local parks. This appointment is part of a broader effort by Enchanted Parks to invest in marketing and communications at both the corporate and park levels.

Alongside de Boer, the company has named Katie Wojdyla as vice president of marketing and Jess Lawler as corporate director of social media and communication. Enchanted Parks operates a portfolio of amusement parks, water parks, lodges, and campgrounds across eight U.S. states.