End Factory Farming launches London metro ads criticizing chicken antibiotics
End Factory Farming, with the creative agency Slingshot, placed a provocative poster campaign on the London underground. The ad shows a laying chicken alongside the slogan “Your chicken’s had more drugs than a hen do in Ibiza”, using Ibiza’s party‑image to draw attention.
The campaign asserts that fast‑growing chickens are given higher levels of antibiotics than other breeds and challenges industry statements that no antibiotics remain in the meat. It seeks to provoke commuters into questioning industrial poultry practices.
The slogan is displayed in both Spanish and English, and the message directly tells consumers “The industry claims there are no antibiotics in chicken meat. Don’t believe it.”
Entities: End Factory Farming · Ibiza · London · Slingshot
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] End Factory Farming launched a campaign on the London underground metro. (End Factory Farming)
- [● 3 SOURCES] The campaign challenges the industry claim that there are no antibiotics in chicken meat. (End Factory Farming)
- [● 3 SOURCES] The campaign uses the slogan “Your chicken’s had more drugs than a hen do in Ibiza”. (End Factory Farming)
- [● 3 SOURCES] The campaign alleges that fast‑growing chickens receive higher levels of antibiotics than other breeds. (End Factory Farming)
- [● 3 SOURCES] Creative agency Slingshot produced the advertisement. (Slingshot)
- [● 3 SOURCES] The campaign aims to provoke debate among commuters in the London underground. (End Factory Farming)