Endeavour Group and Quantium launch Distilled Data platform

Endeavour Group and Quantium have launched Distilled Data, an AI-powered shopper data platform designed for the Australian beverage industry. The platform integrates retail sales and aggregated shopper insights from more than 1,700 stores across the Dan Murphy’s and BWS retail networks.

By leveraging data from over 10 million loyalty program members, the tool allows trade partners to access granular insights down to the suburb level. The platform uses Quantium’s Q. Checkout AI, enabling users to ask business questions in natural language to receive automated analytics and recommendations. This data is intended to assist suppliers with product development, localized demand forecasting, and promotional strategy.

Endeavour Group CEO Jayne Hrdlicka stated that providing direct access to deep shopper analytics is the best way to drive mutual growth and innovation within the sector. Quantium’s Kylie Gleeson described the platform as a transformative tool that provides small producers with analytical capabilities previously reserved for large national brewers.