Endesa launches Lucía, an AI-powered virtual assistant

Endesa has launched ‘Lucía’, a new virtual assistant powered by artificial intelligence. The tool is designed to support potential customers during the initial stages of the energy contracting process via WhatsApp.

Developed over more than a year, the AI model facilitates a hybrid assisted sales approach. The technology manages tasks such as qualification, initial advisory, and information gathering, allowing human commercial agents to focus on high-value moments to finalize contracts. The assistant is capable of maintaining natural conversations to understand user energy needs and guide them toward appropriate solutions.