Endrick sparks social‑media boom and bench frustration at the 2026 World Cup

Brazilian striker Endrick became a social‑media phenomenon during the 2026 World Cup, gaining almost 600,000 new Instagram followers after Brazil’s 1‑1 draw with Morocco. A Brandwatch analysis showed he led online search interactions, overtaking Vini Jr. and Neymar in volume.

A segment on Globo’s Fantástico later revealed Endrick’s visible frustration about remaining on the bench, captured through lip‑reading of his comments from the technical area. The program also highlighted Neymar’s role as a de‑facto assistant to coach Carlo Ancelotti, delivering tactical instructions to teammates during the match.