Enel remains Italy's most recognized and valued energy brand

Enel has been recognized as the most well-known and appreciated energy brand in Italy, according to the latest Brand Strength Index report from Brand Finance. The company's brand value grew by 12.9%, earning an ‘Extremely Strong’ rating of AAA+.

The report highlights that Enel achieved maximum scores of 10 out of 10 across key indicators, including awareness, consideration, preference, and familiarity. This performance comes during a period of complexity for Italian utilities, as geopolitical tensions in regions such as Ukraine and the Middle East have impacted consumer confidence in the energy sector.

Despite broader industry uncertainty, Enel maintains a strong position. Notably, 80% of Enel's electricity customers have opted for fixed-price contracts, compared to a national average of over 50% for Italian households.