Energizer warns parents about hidden coin battery hazards

A survey of 1,000 parents with children aged 0‑5 found that many are unaware of the dangers posed by small coin‑cell lithium batteries found in everyday items such as toys, car key fobs, TV remotes and bathroom scales. Around 45% of respondents said they only recognise a safety risk after a child has already encountered the battery, and fewer than half linked these batteries to potential injury.

Energizer is responding with its "Summer Safety Swap" campaign, promoting its new Ultimate Child Shield batteries that feature child‑resistant packaging, a bitter coating, and a blue dye that appears if the battery contacts saliva. The company partnered with broadcaster and mathematician Rachel Riley, who visited a primary school to educate children and parents about spotting hidden battery risks and taking simple steps—checking for loose batteries, storing them safely, and swapping where possible—to protect kids during the summer holidays.