Energy drink age restrictions face debate amid rising consumption

New research from Safefood indicates that 77% of people support age restrictions on energy drink sales. The study highlights high consumption rates among young people, with 54% of 15- to 24-year-olds consuming energy drinks at least once a week. The report also notes a trend toward larger serving sizes, with average sugar levels rising from 22.6g in 2019 to 30.9g in 2026.

In Canada, Nova Scotia Liberal Leader Iain Rankin has introduced legislation to ban energy drink sales to youth under the age of 16, following similar measures in Quebec. The Quebec legislation was prompted by the death of a teenager who consumed energy drinks alongside stimulant medication.

Critics of the ban, including the Consumer Choice Center, argue that such regulations are misguided. They suggest that banning energy drinks does not address the core issue of caffeine intake, noting that youth can still access higher levels of caffeine through other beverages like coffee. Opponents advocate for public education over regulation.