Enhance raises $18.2M to expand fitness software in the US

Dubai-based personal training software platform Enhance has raised $18.2 million in equity and debt funding to accelerate its expansion into the United States market. The funding round included participation from UAE-based Global Ventures and India-based Stride Ventures.

Founded in 2018, Enhance provides software designed to help high-value, low-price (HVLP) gyms increase personal training revenue. The company currently supports 15,000 personal trainers and manages over 500,000 booked sessions per month. Its existing U.S. client base includes brands such as Crunch Fitness, UFC Gym, In-Shape Family Fitness, and PureGym.

CEO Tarek Mounir stated that the company intends to use the capital to expand further within the American low-price gym sector and eventually target other international markets. The company reports that gyms utilizing its software can see personal training revenue reach up to $85,000 per club per month.