ENHYPEN achieves high first-day sales with new album ‘THE SIN: BLISS’

K-pop group ENHYPEN has achieved significant commercial success with the release of their 8th mini-album, ‘THE SIN: BLISS’. On its first day of release, the album recorded 1,774,829 sales on the Hanteo Chart, marking the group's third-highest first-day sales and a 7.4% increase compared to their previous mini-album.

The title track, ‘Bloody Paradise’, has seen strong performance on digital streaming platforms across South Korea, Japan, and the United States. The song features a Brazilian funk-inspired sound, which has contributed to its popularity in international markets. The album reached number one on iTunes ‘Top Album’ charts in 22 countries, including Brazil, Japan, Malaysia, and Turkey.

Accompanying the release, a music video for ‘Bloody Paradise’ was published, filmed in exotic locations in Peru. The video showcases a shift in the group's musical direction toward a more wild and raw energy. Additionally, the group's previous music video for ‘No Doubt’ recently surpassed 100 million cumulative views.