Enigma and Mobile Muster win SBS Sustainability Challenge

Enigma and Mobile Muster have won the 2026 SBS Media Sustainability Challenge. The prize includes AU$500,000 in advertising inventory intended to encourage Australians to recycle old mobile handsets.

The winning campaign, directed by Paul Middleditch, utilizes the ‘However it Dies’ creative platform. It features a comedic scenario set in a laundromat involving a phone being damaged in a washing machine to emotionally connect with audiences and drive behavioral change regarding e-waste.

Mobile Muster representatives noted that the campaign aims to prevent hazardous materials from entering landfills and to promote the reuse of materials to reduce the necessity of further mining.