Enrico Pascarella to feature on Rai 2's Boss in Incognito

Enrico Pascarella, the Managing Director of Cooltra Italia, will feature in the third episode of the television program “Boss in Incognito,” airing on Rai 2. Hosted by Elettra Lamborghini, the show follows Pascarella as he works undercover alongside his employees to experience various aspects of the company's daily operations.

During his week undercover, Pascarella will engage in several tasks, including cleaning rental scooters, changing batteries, managing customer reception and rentals, and assisting with vehicle repairs in the workshop.

Cooltra Italia is a sustainable mobility company specializing in electric scooter sharing and rentals. The company operates a fleet of over 4,000 electric scooters across Rome, Milan, and Turin, employs approximately 125 people, and reports a turnover of 20 million euros. Pascarella, an economics graduate from Roma Tor Vergata with a master's from City University Business School in London, has held various leadership roles within the group since 2016.