Entel recognizes “Efecto Chile” phenomenon in content creators

The “Efecto Chile” (Chile Effect) has emerged as a sociocultural and digital phenomenon where foreign content creators are embraced by the Chilean public for demonstrating a genuine affinity with local identity. This connection is often characterized by the use of local slang, participation in traditional customs, or an expressed empathy for the country's culture.

To formalize this trend, the company Entel has established an award to recognize international creators who have built these authentic bonds with the Chilean audience. In its inaugural edition, 23 international creators are being recognized. Mike Milfort, a Haitian content creator living in Chile with millions of followers on TikTok and Instagram, was the first to receive the award.