Enterprise Greece promotes urban heritage as investment driver

Enterprise Greece participated as an official partner in the RICS Built Environment European Summit 2026 held in Athens on October 19-20. The summit focused on sustainable urban development, investment dialogue, and the future of the European real estate market, bringing together investors, policymakers, and industry professionals.

During the event, Enterprise Greece highlighted Greece’s urban and cultural heritage as a key differentiator for the country’s investment proposition. Discussions emphasized connecting local identity with modern uses in hospitality, real estate, and creative industries. Strategies discussed included the adaptive reuse of historical buildings and former industrial properties to create new spaces for culture and entrepreneurship, aiming to link architectural preservation with economic sustainability.