Entertainment professionals announce new projects for Rock in Rio and Salvador Carnival

Carol Sampaio and Ju Ferraz are collaborating on a new project for the Rock in Rio 2026 festival. This marks their first joint venture, driven by KitKat, which is an official sponsor of the event for the third consecutive year. The partnership will feature a three-story stand overlooking the Palco Mundo, designed under the concept ‘Let’s Rock the Break’. Ju Ferraz, a partner-director at the Samba agency, will lead the creative conception, activations, and gifts, while Carol Sampaio will manage the brand's guest list for the seven-day program.

In other entertainment news, singer Clara Petrucci has announced a partnership with Reduto do Samba for the 2026 Salvador Carnival. Founded in 2003 in Salvador, the project aims to preserve samba traditions within the Bahian carnival. Petrucci, who previously performed with the group in 2017, returns to the project to strengthen her connection to the genre, which has been a central influence throughout her musical career.