Entre Ríos launches participatory campaign for new provincial brand

The Government of Entre Ríos has launched ‘La Frase que Falta’ (The Missing Phrase), a participatory campaign designed to collectively create a slogan for the new ‘Marca Entre Ríos’ (Entre Ríos Brand). The initiative aims to capture the diverse experiences, memories, and perspectives of the province's residents to build a shared sense of identity.

Participation is open and anonymous via a dedicated digital platform. The process is divided into stages: the first stage will gather various expressions and viewpoints from the public, followed by a subsequent phase where a final phrase will be chosen from the collected contributions. The project is a collaborative effort involving the secretariats of Communication and Press, Modernization, Science, Technology and Innovation, Citizen Participation and Attention, and Culture, alongside Emturer.